The development of the communities where we operate is as important as ours. It is no in vain that Social Development subject is one of the most important of our Sustainability Agenda and a key part of our company’s strategy. To achieve this goal, we invest in education, employment and income generation, social inclusion and local culture promotion activities. We believe that a neighborhood is built that way, with integration and support for everyone to grow together. [GRI 103-1, 103-2. 103-3: Local Community]
The future is in your hands
We have provided the Young Multipliers and Citizenship and Community Development Agents course since 2013 in partnership with Mãe Terra Institute. The goal is empowering residents of communities where we operate to take the social role in the regions in which they live, promoting community initiatives in these locations. In 2017, 29 new development agents were qualified, of which 14 were trained in Entrepreneurial Management for Associativism and 15 in Marine and Coastal Environments.
The course helped me develop the critical thinking and today I can achieve the dream of having the association formed, helping my community to grow.”
Adriana Barbosa, resident in Mogiquiçaba, qualified in the Entrepreneurial Management for Associativism course
The participants of all qualified classes are invited for a meeting every year in order to reinforce concepts, clear up any doubts, promote experience exchanges and strengthen the community development motivation. In December 2017, representatives of 40 communities in 10 municipalities gathered in Porto Seguro. [GRI 413-1]
It stimulates and strengthens the autonomy and the young social role and empowers youth to act as citizenship and community development multipliers and promoters.”
Altemar Felberg, CEO at Mãe Terra Institute
Respect for tradition
Our presence in a territory where traditional communities live inspires us to keep the constant and transparent dialogue with these groups, such as fishermen’s associations and indigenous communities. In addition to investments in actions to promote these groups’ development and considering the historical importance of them in the region (see more), we focus mainly on initiatives for education and the fight against the child sexual abuse and exploitation. [GRI 413-1]
Attitudes that make a difference
Investments to meet social demands are also a way to foster the community development to. The initiatives – public or community – or even the emergency needs often require support from Veracel. Although they are isolated and non-structured, these demands are equally important for society. The examples include support to the Fish Farming project in the Coroa Vermelha indigenous community, serving 25 families, and support to the health campaign aiming at the eradication of the dengue mosquito outbreaks and scorpions in the municipality of Eunápolis.
On that front, the work of strengthening and regulation of community associations, in partnership with Mãe Terra Institute, has been central to meet the demands, since the donations cannot be made to individuals. This also contributes to make the access to credit and public policies viable, as is the case of the support given to the Santa Cruz Cabrália Fishermen Cooperative (Copesc) to legalize the cooperative’s documents, which enabled the public notice for fundraising for the construction of the new ice factory. See how much we invest to meet demands and in social projects in 2017 in the “We sum to develop” section.
Our initiatives in the indigenous communities intend to keep the dialogue and contributions to the traditional culture preservation. Among our investments, we support the traditional Indigenous Games, participate in actions against the sexual abuse and exploitation of child and adolescents in these communities and donate school kits with basic items for each indigenous student enrolledin indigenous schools. In 2017, 4,600 kits were delivered to 31 communities hosting these education centers in the municipalities of Eunápolis, Cabrália and Belmonte.
As part of initiatives to further broaden the dialogue among indigenous communities and Veracel, a unique visitation program for students was created in 2017. For children, the destination is the Veracel Station, and for young people, the tour is the company’s plant. The first visits were carried out in 2017 and will continue in 2018.
What has become evident since the first visits is the feeling of empowerment of young people who visit the company. They leave with the clear understanding that, if they want to, they can be qualified and work in a manufacturing environment. We observe a change in the behavior of younger generations. They are concluding the high school, joining college, seeking options of education. When they visit the factory, they have the perception that it is an accessible world. And they come home with this impression”.
Eunice Britto, CEO at Etno Consultoria