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Combine business with pleasure

Inserted in the Central Corridor of the Atlantic Forest, Veracel Hiperlink Station adds even more importance to the territory’s environmental preservation with new activities and partnerships integrating environmental education and tourism.

The RPPN represents a Veracel’s important front line in the biodiversity conservation, water resources protection, environmental education and recreation and other activities of community relationship. In 2017, we took an important step in the conservation actions with the implementation of the bird watching project within the activities of the Visitation Program, one of the Reserve Management Plan’s programs, inserting the Veracel Station into a sustainable tourism platform. See more information about this and other territory development actions in this chapter.



“Olha o passarinho!”

The RPPN Veracel Station has improved its strategy to promote the territorial development and environmental education by integrating the Bird Watching Project in the Discovery Coast, developed from an institutional agreement  among International Conservation (CI-Brazil), the RPPN Veracel Station and other three conservation units – RPPN Rio do Brasil, the National Park Pau Brasil and the Rio dos Frades Wildlife Refuge.

This partnership’s objectives are: consolidating the four conservation units as demonstrations of the feasibility and relevance of the bird-watching industry in Brazil; engaging and providing training and educational activities for communities around these conservation units; highlighting the potential of the bird-watching industry for the employment and income generation and the environmental education for residents and visitors; and developing a strategy for the promotion of the bird-watching industry in the region, influencing other conservation units, the regional tourist trade, the public managers and potential investors. In 2017, 185 people participated in bird-related environmental education activities (through the Bird Environmental Education Program – PEAVES) and 326 birders visited Veracel Station for this purpose.

Learn more about the species seen in the RPPN Veracel Station in list of Birds in the Discovery Coast available on Download Center.



Educational appeal

By combining environmental education practices with bird watching, the Veracel Station created “Olha o passarinho!,” an experience in the nature based on replicas of birds in sizes and colors similar to real ones, distributed inside the Veracel Station’s visitor center and garden. In order to help the identification, a printed guide was created using a structure similar to an on-line social network, in which the visitor can “enjoy” or “share” the birds sighted with other visitors. More than 300 people participated in this experience in 2017.

Saiba mais aqui sobre o Projeto de Observação de Aves da Costa do Descobrimento.



Atraindo turistas para práticas sustentáveis, apresentamos as belezas surpreendentes da região e estabelecemos parcerias estratégicas para a conservação.”

Rodrigo Medeiros, vice-presidente da CI-Brasil, sobre o Projeto de Observação de Aves da Costa do Descobrimento.


Art, environmental education and citizenship

The Veracel Environmental Education Program (Peav, in Portuguese acronym) is no longer a front line of the Public Use program and became a program in the new Veracel Station’s Management Plan in 2017, with activities focused on art and environmental education during the visits, itinerant environmental education, Environmental and Citizenship Actions, PEAVES and activities for employees.

In 2017, the Environmental and Citizenship Action initiated a new strategy to comply with Requirement 2.14 of the IBAMA Operation License nº 237/2002, the Complementary Training in Marine and Coastal Environments, with representatives from seven coastal communities near the Belmonte Maritime Terminal. It was divided into eight-hour five modules, summing 40 hours. The modules are: Environmental Profiling, Environmental Education, Environmental Management, Community Based Conservation, and Environmental Perception and Notions about Impacts.



Research environment and ecosystem protection

Aiming to stimulate the generation of knowledge about the Atlantic Forest biome, the Research Program supports studies in partnerships with universities, making Veracel Station available as an open-air laboratory. In 2017, some projects began to address topics such as the biodiversity of indigenous bees, floristic profiling and composition of forest fragment in an advanced conservation stage, evaluation of river water quality. Other projects with amphibians, in addition to birds and mammals monitoring and harpy monitoring, have continued.

With the review of the RPPN Veracel Station’s Management Plan, the Physical Protection Program is now called Ecosystem Protection and Management Program with the objectives of conserving biodiversity, keeping the ecosystems’ dynamics, protecting the RPPN’s historical-cultural heritage, real estate and equipments and ensuring the visitors and employees’ safety.

Tesouros do Brasil expedition: The biologists Caio Brito and Tatiana Pongiluppi have inserted the RPPN Veracel Station into their motorcycle journey in search of the most endangered birds in the country. The place was included in the itinerary because of its biodiversity and presence of rare species in a peculiar environment of the Atlantic Forest. During the week they were in the reserve, the biologists conducted environmental education activities with the people in the region.



Em 2017, mais de 5 mil pessoas visitaram a RPPN Estação Veracel,
sendo 3.456 por meio do Peav,
434 pelo Programa de Pesquisa,
326 por meio do Programa de Observação de Aves
e mais de 900 visitaram a reserva em reuniões, cursos,
treinamentos e outras atividades.


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